# Best practices

### Tips for content writing

* **For content writing, rely on existing documents:**&#x20;
  * Training&#x20;
  * Support&#x20;
  * Base of knowledge
  * Call scripts&#x20;

{% hint style="info" %} <img src="https://a.slack-edge.com/production-standard-emoji-assets/13.0/apple-large/1f4a1@2x.png" alt=":bulb:" data-size="line"><mark style="color:blue;">You can now see recommendations on how to optimise your content</mark> [<mark style="color:blue;">**here**</mark>](https://www.loom.com/share/962f42a8d4d44c75a5e59c8c8c47ff08) &#x20;
{% endhint %}

* **Minimize the time to read information in the content card:**
  * Use a "list" format when possible. It is possible to embed images, when they help the conversation.&#x20;
  * Include links to more detailed documents, if necessary.&#x20;
  * Use bold & italics.&#x20;
  * Avoid offering content that requires scrolling text in the window.
* **We recommend the use of multiple tabs when:**&#x20;
  * the content is too long for a single CogNeed window
  * the keyword can be pronounced in several contexts requiring adapted content
  * more than one answer is possible&#x20;
* **Recommendations for the use of tabs:**&#x20;
  * Choose a logical and short title, adapted to the context of use. \
    For instance, for the keyword "contract", it would be possible to create the panels "Opening", "Termination", "Suspension" or "Complaint".&#x20;
  * It is recommended to put in 1st position the tab which will be used the most often.
